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SumUp – Brand Motion Guidelines

CLIENT: SumUp

ROLE: Motion Designer & Brand Systems

DELIVERABLES: Motion Style Guide, UI Motion Design & Animation System

I partnered directly with SumUp to help shape the movement behind their brand. Using their existing visual assets, I developed a comprehensive brand motion guide that defined how elements animate, transition, and interact across different scenarios.

From subtle UI gestures to full-screen brand moments, our work focused on consistency, clarity, and tone. The result is a flexible yet cohesive motion system that ensures SumUp’s digital experiences feel polished, intuitive, and unmistakably theirs, whether viewed on mobile, desktop, or broadcast.

Illustration of a smiling person with black hair giving a thumbs-up, wearing a blue shirt and black overalls, next to the SumUp logo.
Minimalist illustration of a person with dark skin wearing a blue shirt, a joyful expression, hoop earrings, raised hand in a greeting gesture, and short black hair.
Illustration of a happy person with black hair, wearing a blue apron, holding a spatula, getting a plate from another person in a kitchen setting.
A digital illustration of a woman walking, smiling, with hair in a bun, wearing a blue top, black pants, and white sneakers.
A person using a white keypad to enter a PIN code on a device, with a small black screen displaying payment information for Mastercard, GBP, and prompting to enter PIN, set against a blue background.
A hand holding a purple contactless credit card above a white payment terminal on a blue background.
A cartoon character with black hair, wearing a blue shirt and black overalls, smiling and waving.
A hand holding a coffee mug with latte art hearts inside the coffee, underneath a pink napkin, on a blue surface.
Stylized illustration of a smiling woman with dark skin, short dark hair, wearing a face mask, blue top, black skirt, white shoes, holding a white tote bag, and waving.
Illustration of a person pouring a drink from a pitcher into a cup, with a smiling face, in a kitchen setting.
Illustration of a person smiling, wearing a blue shirt, with large hoop earrings, holding a phone in one hand, and pointing at a speech bubble with a coffee cup icon.
Flat illustration of two smiling people in a café; one woman with large black bun hairstyle, hoop earrings, blue top, long black skirt, and sneakers holding a coffee cup; one man with short black hair, blue and black shirt, black apron, standing behi
Flat illustration of a person walking past a shop with a blue awning, outdoor seating with an umbrella, and potted plants.