Design

I work across branding, campaigns and visual design, creating work that feels clear, confident and full of character.

From identities and digital content to print, packaging and music artwork, I shape ideas into strong, flexible visuals that work across different formats and platforms.

My Process

DISCOVERY

I get to the heart of the brief, the audience, the tone and what the design needs to communicate.

IDEATION

I explore the visual direction, developing concepts, layouts, typography, colour and imagery. I can create artwork and assets from scratch, or work with existing brand materials if they are already in place.

EXECUTION

I refine the chosen direction and build out the final assets across the formats needed, making sure everything feels consistent, polished and ready to use.

Got a brand, campaign or design project that needs a strong visual direction? Drop me a line at bkaylabell@gmail.com and let’s make it happen.

Music and Culture

Video Game Promo

Website and App