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Dolly Parton – Live Visuals & Book Launch Campaign

CLIENT: Dolly Parton

ROLE: Motion Graphics Designer & Visual Artist

DELIVERABLES: SXSW Live Stage Visuals, Book Launch Digital Ads & Event Promo Graphics

I was incredibly proud to contribute to a truly iconic moment by creating background visuals for Dolly Parton’s live performance at SXSW. From sweeping animations to atmospheric backdrops, our visuals were designed to enhance the energy and emotion of the set while keeping the spotlight firmly on Dolly. Watching it unfold live and celebrating every frame was a career highlight.

My work could be seen all over SXSW, behind the acts and we even made the news! It was a big, joyful project for a true legend and one I’ll never forget.

Alongside the performance, I produced a range of digital ads to support the launch of Run, Rose, Run, Dolly’s book collaboration with James Patterson. We also created promotional content for the SXSW event and visual assets for other acts performing that day.

The image features Dolly Parton standing with one hand on her hip, wearing a red plaid shirt, blue jeans, a black hat, and cowboy boots. To her right, there is a butterfly graphic and her name, "Dolly," written in flowing cursive.
A woman in a red plaid shirt and blue jeans wearing a black hat, holding a guitar, standing against a yellow background with a diamond-shaped pattern. The name 'Jolly' and a butterfly graphic are overlaid on the image.
A blonde woman wearing a black top with red floral embroidery and red pants, sitting on a green couch, speaking, with framed posters on the wall behind her. The text overlay says 'Dolly Parton'.
A decorative background with red roses in the corners and a central diamond-shaped pattern in shades of brown. The word "Polly" is written in white cursive font across the center, accompanied by a butterfly graphic.
Author Dolly Parton sitting on a green velvet sofa with red and green pillows, surrounded by books and flowers, with posters of her book 'Run Rose Run' on the dark wall behind her.
A woman with blonde curly hair wearing a black hat and red plaid shirt, holding a guitar, standing in front of a background featuring a large red rose and a white butterfly with the words "soldier" written across it.
Graphic announcement with red roses borders, showing geometric background in shades of brown and yellow, with white text that reads "Coming Up Dolly Parton".
A digital graphic welcoming visitors to Dollyverse with a yellow background and red rose illustrations in the corners. The center has a diamond pattern with the text "Welcome to Dollyverse." Logos of Eluv.io, Blockchain Creative Labs, and SXSW 2022 a
A design with red roses and green leaves on a yellow background, featuring the word 'Jolyn' in white script and a butterfly graphic.
A woman with blonde curly hair wearing a black hat, red plaid shirt, and jeans standing with one hand on her hip, next to a stylized white butterfly and the word 'Dolly' in cursive.
A woman with blonde curly hair wearing a black hat, red plaid shirt, and jeans, standing with hands on hips, accompanied by a guitar, on a yellow textured background with a white butterfly and signature.
Artwork featuring red roses with green leaves and stems, a QR code in the center, and text indicating SXSW 2022, ELUV.IO, and Blockchain Creative Labs.
A woman with curly blonde hair wearing a black hat, red plaid shirt tied at the waist, and jeans, standing inside a geometric diamond-shaped cutout with a guitar at her feet. The background features a yellow textured pattern with a white butterfly an
Autumn-themed birthday card with a wooden background, red roses in corners, and the name 'Polly' with a butterfly illustration
Event promotional poster featuring a woman in a red plaid shirt and jeans, wearing a black hat, standing with hands on hips against a patterned yellow background with red roses. Text includes 'Blockchain Creative Labs,' 'A Fox Entertainment Company,'