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Monovoid – Band Launch Campaign

CLIENT: Monovoid

ROLE: Creative Director, Designer & Animator

DELIVERABLES: Band Launch Strategy, Visual Identity, Social Motion Assets, & Single Campaign

I crafted and executed a complete launch campaign for Monovoid growing their audience from zero to over 1,000 followers in just a few weeks. Taking charge of both strategy and design, I built intrigue step-by-step through custom social post designs, artwork animations, live content, and AI-driven storytelling. Each asset gradually pulled back the curtain on the band's identity, leading up to a debut single release and a series of packed gig promos that established Monovoid as a band to watch.

Black and white photo of three men standing against a wall with the word ''MOROVOID'' in large letters above them.
Album cover with large white text that says 'MONOVOID' at the top. A man with dark, curly hair and a beard stands against a teal background. He wears a dark jacket over a gray shirt. The text 'GUILLAUME DRUMS' is written on the left side of the image.

Logos

Working with their original simple logo design, I made some variations and animated them.

Artwork Reveal

I animated the single artwork to gradually unveil more about the band’s identity. Each piece added layers of intrigue, giving fans their first real glimpse of Monovoid’s world.

Live Video Performance

I captured and edited a live performance, then applied grading and stylized effects to align it with the band’s aesthetic, giving Monovoid’s first live outing the same energy as their digital presence.

Spotify and Bandcamp Assets

I designed looping videos and bold imagery tailored for streaming platforms. These brought Monovoid’s aesthetic into the listening experience, making every release visually distinctive across Spotify and Bandcamp.

Album cover art for 'Monochrome' featuring a person with a beard and beanie, with arms crossed, against a gradient teal background, and the text 'Monochrome', 'Brian', and 'Vocals/Bass'.

Coming Soon Videos

I built anticipation with a series of short teasers. Mysterious logo reveals paired with muffled music hinted at the band’s arrival without giving too much away..

Album cover featuring a man with a beard wearing a baseball cap and graphic T-shirt, against a teal background. The text reads 'Mongovid' at the top and 'Tom Vocals/Guitar' on the left side.

Out Now Videos

Once the music dropped, we repurposed the artwork animations into bold, dynamic visuals for multiple platforms and ad formats. These assets carried the band’s look and feel across their launch campaign.

Black and white photo of three men standing against a plain wall, with the man on the left wearing sunglasses and a graphic T-shirt, the man in the middle with crossed arms and a jacket, and the man on the right with a beanie and hoodie, all with beards.
A digital visualization of a data graph with peaks and lines, overlaid with various data points and annotations, set against a dark background with cyan and purple hues.
Three men standing against a plain wall, with the middle man crossing his arms and the others looking down or away, all wearing casual dark clothing.

Gig Announcements and Countdowns

I created some gig announcements and countdown videos for the band.