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BlueDEF – Animated Explainer

CLIENT: BlueDEF

AGENCY: Bluedog

ROLE: Motion Designer & Illustrator

DELIVERABLES: Explainer Video, Technical Illustration & Motion Graphics

I teamed up with the amazing folks at Bluedog to create an animated explainer for BlueDEF, a diesel exhaust fluid that plays a critical role in reducing emissions in modern diesel engines.

My job was to turn the technical into the understandable. I created a set of clean, friendly illustrations and smooth animations that explained what BlueDEF is, why it matters, and how it works. The result was a clear, visually appealing piece that made a complex topic easy to digest and even enjoyable to watch.

Box of Blue DEF Platinum diesel exhaust fluid with a sign stating it 'extends life of SCR system' against a cloudy sky background.
An illustration of a red pickup truck parked outside a blue auto repair shop, with a car lift and tools visible, and a dollar sign symbol indicating automotive services.
A digital illustration of a fuel filter with multiple layers of filtration elements, including a mesh, granules, and filter media, emphasized by the words 'Power Performance Efficiency' below.
Illustration of three water filter cartridges labeled 'Water', 'Urea', and 'Def Solution' with a digital display and indicators underneath each. The bottom label reads 'Triple-Filtered'.
Digital illustration of a modern cityscape with tall buildings, blue tones, sky, clouds, and a sign that reads 'Blue DEF' with a drop symbol, indicating a focus on Blue DEF fuel or additive.
Three boxes of Blue DEF Diesel Exhaust Fluid, branded Peak, with a blue sky and clouds background, emphasizing features like triple-filtered, helps prevent deposits, extends life of SCR system, and approved for use in all diesel vehicles.