Action for Children – Pop-Up Storytelling Animation

CLIENT: Action for Children

AGENCY: The Progress Film Company (via Out Yonder)

ROLE: Animator, Illustrator, Video Editor

DELIVERABLES: TV Commercial & Digital Campaign, Pop-Up Paper Animation & Character Design Adaptation

While working at Out Yonder, I collaborated with The Progress Film Company to create a heartfelt animation for Action for Children, a beautifully crafted TV ad that shares the charity’s vital work with warmth and empathy.

The animation was built in a handcrafted, pop-out card style that gave it a tactile, storybook feel. Layered with an emotional narrative and gentle motion, it followed a child’s journey through hardship to hope, illustrating how Action for Children steps in to make a difference. Multiple versions were created for broadcast and digital, each carrying the same powerful message that every child deserves a safe and happy childhood.

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Drawing of a young boy with brown hair, large blue glasses, and a small planet tattoo on his chest, standing in a dark room with a worried expression. A red star with the words 'Actim for Children' is in the top right corner. Subtitles read 'I'm reti
A cartoon boy with brown hair, glasses, and a somber expression standing in front of a fireplace. There is a gray couch on the left and a patterned wallpaper background. A red star-shaped badge in the top right corner reads 'Act for Children'. Captio
Animated illustration of a young boy with brown hair, glasses, and green eyes standing in a living room with floral wallpaper and a fireplace. The boy appears sad, and there is a subtitle that reads 'Nathan won't have any presents.'
A cartoon illustration of a young boy with brown hair, glasses, and freckles, smiling in front of a Christmas fireplace decorated with stockings and a wreath. There are presents, ribbons, and Christmas lights around him, with the caption 'He got to c
Three Christmas cards on a table with a garland hanging above. The center card features a cartoon boy with glasses in front of a fireplace, while the other two cards have illustrations of children in festive settings.